Referral Policy

Introduction

These Terms and Conditions govern the access to and use of the CAVAL platform, including its website, systems, and associated services, which are designed to facilitate the planning, execution, monitoring, and management of advertising campaigns. By accessing or using the platform, users enter into a legally binding agreement with CAVAL and agree to comply with all terms outlined in this document. These terms apply to all users of the platform, including administrators, staff members, clients, media partners, and any other individuals or entities interacting with the system in any capacity.

CAVAL operates as a technology-driven platform that connects advertisers with real-world advertising spaces while enabling structured campaign execution through digital workflows. The platform provides tools and features for managing ad units, tracking project progress, handling approvals, and generating reports. In order to deliver these services effectively, CAVAL establishes certain rules and conditions that define the rights, responsibilities, and limitations associated with its use. These Terms and Conditions are intended to ensure that all users interact with the platform in a consistent, secure, and legally compliant manner.

By registering an account, accessing any part of the platform, or using its services, users acknowledge that they have read, understood, and agreed to be bound by these Terms and Conditions. If a user does not agree with any part of these terms, they are advised to discontinue use of the platform immediately. Continued use of CAVAL signifies acceptance of all applicable terms, including any updates or modifications that may be introduced from time to time. It is the responsibility of users to review these terms periodically to remain informed about their rights and obligations.

These Terms and Conditions are designed to work in conjunction with other policies, including the Privacy Policy, which outlines how user data is collected and processed. Together, these documents form a comprehensive framework governing the use of the platform. In the event of any conflict between these terms and other policies, the provisions of this document shall take precedence with respect to the use of the platform and related services.

CAVAL reserves the right to modify, update, or revise these Terms and Conditions at its discretion to reflect changes in its services, operational practices, or legal requirements. Any such changes will become effective upon being published on the platform, and continued use of the system after such updates constitutes acceptance of the revised terms. By establishing these Terms and Conditions, CAVAL aims to create a transparent and structured environment that supports efficient collaboration, protects user interests, and ensures the smooth functioning of its advertising and campaign management services.

Definitions

For the purpose of these Terms and Conditions, certain terms are defined to ensure clarity, consistency, and proper interpretation of the provisions outlined in this document. These definitions are intended to provide a clear understanding of key concepts and entities referenced throughout the terms, and they apply uniformly unless the context requires otherwise. By establishing these definitions, CAVAL ensures that all users have a common understanding of the terminology used in relation to the platform and its services.

The term “Platform” refers to the CAVAL system in its entirety, including the website, administrative panels, client interfaces, staff dashboards, and all associated tools, technologies, and services that enable its operation. It encompasses all digital components through which users access features related to campaign management, ad unit tracking, reporting, and workflow execution. The term “User” includes any individual or entity that accesses or uses the platform, whether as an administrator, staff member, client, media partner, or general visitor. Each user category may have distinct roles and permissions, but all are subject to these Terms and Conditions.

“Client” refers to any user or organization that utilizes the platform to create, manage, or oversee advertising campaigns. Clients are typically responsible for defining campaign objectives, approving ad units and designs, and reviewing final execution. “Staff” refers to users who are responsible for operational tasks, including managing projects, updating ad unit statuses, conducting on-ground activities, and ensuring that campaigns are executed as planned. “Administrator” or “Admin” refers to users with full system access and control, including the ability to manage users, configure system settings, oversee projects, and monitor platform activity. These roles are defined to ensure structured access and accountability within the system.

The term “Ad Site” refers to a physical location where advertising can be displayed, such as a shop, mall, or outdoor space. An “Ad Unit” refers to a specific advertising placement within an ad site, characterized by attributes such as size, position, and visibility. A “Project” refers to a campaign created within the platform that includes a collection of ad units, associated workflows, approvals, and execution stages. “Campaign” is used interchangeably with project in certain contexts and represents the overall advertising initiative undertaken by a client.

“Content” refers to any material uploaded, shared, or processed within the platform, including images, creative designs, documents, text, and other forms of data. “Services” refer to all functionalities provided by CAVAL, including but not limited to campaign management, ad unit tracking, approval workflows, monitoring, and reporting. “Third-Party Services” refers to external systems or providers that support the operation of the platform, such as hosting, analytics, or communication tools.

In interpreting these Terms and Conditions, headings and titles are used for convenience and do not limit the meaning of any provision. Words in the singular may include the plural and vice versa, depending on the context. These definitions form the foundation for understanding the terms and ensure that all users interpret the document in a consistent and accurate manner.

Eligibility

Access to and use of the CAVAL platform is limited to individuals and entities that meet certain eligibility requirements, ensuring that the system is utilized in a professional, responsible, and legally compliant manner. The platform is designed primarily for business and organizational use, particularly for managing advertising campaigns, coordinating operational workflows, and interacting with real-world advertising assets. As such, users must be at least eighteen years of age or the legal age of majority in their jurisdiction to create an account or engage with the platform’s services. By registering or using CAVAL, users represent and confirm that they meet these eligibility criteria and are legally capable of entering into a binding agreement.

In addition to age requirements, users must have the authority to act on behalf of any organization or entity they represent on the platform. This is particularly relevant for clients, staff members, and administrators who operate within a business context and may be responsible for making decisions, providing approvals, or managing campaigns. Any information provided during account registration or platform usage must be accurate, complete, and up to date. CAVAL relies on this information to ensure proper system functionality, role assignment, and communication. Providing false, misleading, or incomplete information may result in restricted access, suspension, or termination of the user’s account, as it undermines the integrity and reliability of the platform.

CAVAL reserves the right to verify user eligibility at any time and to take appropriate action if a user is found to be in violation of these requirements. This may include requesting additional information, limiting access to certain features, or suspending the account entirely. The platform is not intended for use by individuals who are prohibited from entering into contractual agreements under applicable laws or who are restricted from participating in business-related activities. By enforcing these eligibility conditions, CAVAL aims to maintain a secure, trustworthy, and professional environment that supports effective collaboration and responsible use of its services.

User Accounts

Access to the CAVAL platform requires the creation and maintenance of a user account, which serves as the primary means through which individuals and organizations interact with the system. The account acts as a unique identity that enables users to access platform features, manage projects, participate in workflows, and communicate within the system. During the registration process, users are required to provide accurate and complete information, including personal and organizational details where applicable. This information forms the foundation of the user profile and is used to assign appropriate roles, define permissions, and ensure that platform interactions are traceable and accountable.

Users are responsible for maintaining the confidentiality and security of their account credentials, including login information such as email addresses and passwords. Any activity performed through a user account is considered to be authorized by the account holder, regardless of whether such activity was conducted directly by the user or by another party with access to the account. As a result, users must take reasonable precautions to prevent unauthorized access, including using strong passwords, avoiding credential sharing, and promptly updating login information if there is any suspicion of compromise. CAVAL does not assume responsibility for any loss or damage arising from the unauthorized use of user accounts due to negligence or failure to safeguard credentials.

The platform reserves the right to monitor account activity to ensure compliance with these Terms and Conditions and to maintain system integrity. In cases where unusual, suspicious, or unauthorized activity is detected, CAVAL may take appropriate action, including temporarily restricting access, requesting additional verification, or suspending the account. Such actions are intended to protect both the user and the platform from potential security risks. Additionally, users are expected to use their accounts in a manner consistent with their assigned roles and permissions, refraining from attempting to access restricted areas or perform actions beyond their authorized scope.

CAVAL also provides administrative capabilities that allow certain users, particularly administrators, to create, modify, or manage accounts for other users within an organization. In such cases, the organization assumes responsibility for ensuring that access is granted appropriately and that user roles are assigned in accordance with operational needs. Administrators may also have the ability to access or manage accounts for support or troubleshooting purposes, which is carried out in a controlled and logged manner to ensure transparency.

The platform reserves the right to suspend or terminate user accounts at its discretion if there is a violation of these Terms and Conditions, misuse of the platform, or any activity that poses a risk to system security or operational integrity. Upon termination, access to the account and associated data may be restricted or removed, subject to applicable policies and legal requirements. By creating and using an account on CAVAL, users agree to comply with these provisions and acknowledge their responsibility for maintaining the integrity and security of their account.

User Roles and Responsibilities

CAVAL operates on a structured role-based system that defines how different users interact with the platform and participate in campaign execution workflows. The primary roles within the system include administrators, staff members, and clients, each of which is assigned specific permissions and responsibilities. These roles are designed to ensure clarity in operations, accountability in actions, and efficient coordination across various stages of project management. By accessing the platform under a specific role, users agree to perform their duties in accordance with the responsibilities assigned to them and to use the system only within the scope of their authorized access.

Administrators hold the highest level of control within the platform and are responsible for managing system-wide operations, including user management, project configuration, and platform settings. Their role involves overseeing the overall functioning of the system, ensuring that workflows are properly configured, and maintaining the integrity of data and processes. Staff members, on the other hand, are primarily responsible for executing operational tasks related to projects. This includes managing ad units